It is important to set out goals that one will achieve with a marketing strategy on Instagram. Increase followers, increase sales and increased interactions are some of the goals that brands hope to achieve when they carry out a marketing strategy on Instagram.
Having a clear marketing goal will keep you focused on what you want to do and how you want to achieve it. Brands and individuals can have different marketing goals when it comes to Instagram marketing.
Communication is important when it comes to Instagram marketing and this can be achieved by a two-way communication portal. Through the use of positive responses to comments, a brand can make themselves appealing to masses.
The communication portal will be a place to establish trust between you and your followers. Brands will always deal with negative criticism and they can respond positively through the comment section which is viewed by all followers and potential customers.
Create contests for followers where they can win prizes and this will create a following because people want to participate and win something. Some contests you can conduct may involve bringing in extra followers so that they can win prizes and this will increase the traffic on your page.
Use visually appealing photos that can capture your audience and can grow your audience. Using the right hashtags is important along with your photos because it leads to discovery by new audiences. Make your hashtags relevant to your brand so that you can get long-term followers and increase your leads.
When one is putting out content on their Instagram pages, they should make sure that the focus is on quality content that will satisfy followers. Brands and individuals should choose their timing properly when they post their content.
Scheduling posts is convenient for brands because they can create the content early and it will be delivered to their followers at the right time. An analysis of the best time to post in the daytime and in the course of the week can help a brand or individual utilize those times to post their content.
Understanding your analytics and looking at the insights on an Instagram page will help you devise a better marketing strategy to increase your following. The only way to know whether a marketing campaign is working is to set up a timeframe to measure the results and improve where necessary.
Targeted marketing can be used by brands for those who like similar products. Some of the strategies that a brand will implement will work and some will not and a brand needs to be flexible to make changes.